10 Ways VIDA Mobile Applications Help Drive Real Estate Marketing

Current State of Real Estate Marketing Construction industry is slow to adopt technology; marketing assets have not evolved with consumer behaviors and expectations. Other industries have gone onto using mobile apps to deliver real-time, compelling content to customers. Traditional assets like printed brochures, websites, and email blasts fail to address consumer mobile trends. Why ... Read More

Time for real estate companies to take a hard look at technology budgets

By Jennifer McLean, CFO, GFI Capital For much of the real estate industry, new technologies have been viewed as minor annoyances — unnecessary distractions to a well-oiled machine. After all, why allocate capital to a new digital infrastructure when you can just, you know, buy a new building? However, as the market continues to rebound and ... Read More